Infinity Wax launches second graphene-enhanced product
Applied Graphene Materials is pleased to announce that its customer, Infinity Wax, a major manufacturer of car care products in Europe, has launched a second car care product enhanced with the Company’s graphene technology. Using AGM’s industry leading Genable® graphene nanoplatelet dispersions, Infinity Wax has launched Graphene Wax, a new generation of high performance car wax.
Infinity Wax launched the new Graphene Wax on 28 January 2021, following the success its ground-breaking QDX Graphene Detailing Spray launched during Q4 2020. The new product offers outstanding water beading and sheeting properties as a result of increased hydrophobicity, resulting in long term paint protection. Graphene Wax makes it easy to wipe away dirt, enabling car owners to achieve a professional wax shine.
The new wax product is the result of an extensive evaluation and testing programme between Infinity Wax and AGM. Infinity Wax expects to see significant customer interest in the new product, as was seen in the launch of its QDX Detailing Spray in 2020, where initial stocks sold faster than anticipated and attracted interest from a number of specialist journals and forums for car groups. The Graphene Wax product is available to car owners directly from www.infinitywax.com and at a growing network of car detailing shops across the UK and Europe.
“We are proud to have been able to work with the Infinity Wax team on the development of a further performance-enhancing product for the car care sector which incorporates our graphene dispersion technology. We are delighted to see a second graphene product launch for our customer and we look forward to seeing this product’s success in the market, and how this translates into revenue growth for both AGM and Infinity Wax.
This product once again demonstrates the effectiveness of AGM’s approach to close collaboration with our customers, which has delivered an optimum outcome with the deployment of our graphene dispersions.”
Adrian Potts, Chief Executive Officer of AGM
“The launch of our second graphene fortified car care product in less than 12 months has been a significant milestone for Infinity Wax. AGM has been instrumental to our R&D process through technical support and a reliable supply of raw material.
The use of Genable® dispersions in our latest product, an automotive paste wax, has allowed us to push the performance of our synthetic wax technology beyond what has previously been possible while also allowing the product to be beginner friendly with effortless ease of use, something rarely seen in these types of highly durable waxes.
The success of our first product, QDX Graphene, a water-based quick detail spray, has set a precedent and given a great deal of confidence to our customers using these products, but also for our new and existing distribution partners, who have also benefited from the product’s success. This is echoed by the launch of our new wax product, where 77% of the manufactured stock sold within 24 hours.”
Mike Cipriani, Founder of Infinity Wax
If you would like to discuss how AGM’s graphene dispersions can enhance your new product, you can contact us here.