Applied Graphene signs distribution agreement with Will & Co BV., The Netherlands

Agreement provides AGM with a strong route into the coatings and polymers markets across the Benelux region

Applied Graphene Materials (AGM) is pleased to announce it has signed a distribution agreement with Will & Co B.V. (Will & Co). The agreement further extends AGM’s commercial reach directly into the coatings and polymers sectors across The Netherlands, Belgium and Luxemburg.

Since 1924, Will & Co have been delivering marketing, logistics and distribution services for the chemicals, high-quality raw materials and food ingredients industries. Will & Co are increasingly focusing on specialty products and have a clear focus on sustainable relationships, long-term knowledge development and an exclusive network of cooperation partners. Will & Co have developed strong and in-depth knowledge capabilities which have seen them making an active contribution to the progress of numerous innovative products for nearly a century.

AGM and Will & Co have an exclusive agreement that will see the Will & Co regional sales network provide access to customer opportunities and introduce AGM’s proprietary Genable® graphene dispersions technology into the Benelux coatings and polymers markets.

In addition to its own commercial hubs in the U.K. and the United States, AGM now has distribution agreements with local expert chemicals and coatings distributors in The Netherlands, Greece, Italy, South Africa and Japan.

“In line with our strategy to continue expanding our footprint with our distributor network for both standard and custom products, it’s a great pleasure to be able to announce our agreement with Will & Co for the Benelux region. We are firmly of the view that the key to graphene’s commercialisation is the combination of innovative materials technology in an easy-to-use format with a customer approach that is able to explain the practical aspects of use and the true potential of graphene in their applications. I believe we have this blend with Will & Co and look forward to positive progress on revenue growth with our exciting technology for the liquid resins, coatings, composites and polymers sectors.”

Adrian Potts, AGM CEO commented

“Will & Co is delighted to partner with AGM for the Benelux coating, composite and polymer markets. AGM, known for its innovative expertise, fits perfectly within our portfolio and exclusive network of cooperation partners. The Will & Co corporate philosophy is centered on providing our customers with high-quality products, product development support and services

Will & Co sees great opportunities for the AGM groundbreaking Genable® products. We are proud to be able to support AGM with the marketing, sales and product development of these products.

We are used to working closely together with our customers on existing and new materials, products and processes. We invite the Benelux market to contact us with all their technical & commercial questions

We look forward to excellent cooperation and mutual success!

Jacques van Lindonk, Will & Co Managing Director commented:

For further information please contact AGM Sales Office on
Tel: + 44(0)1642 438214